Why choose us

  • Flexibility

    OptiRova LLC gives you the flexibility to choose to just list your practice for sale for $100, up to full brokering of your practice. Choose the options that meet your individual needs.

  • Visibility

    OptiRova features dynamic visibility to all eye care professionals that want to buy or sell a practice. We will show as much information as you want to insure great visibility but also limit unwanted eyes from seeing your private information.

  • Professionalism

    We will represent you and your practice in the highest and most ethical manner. We offer proven methods of attracting buyers, as well as proven methods to improve the efficiency of your practice.

What clients are saying

“In April of 2014, Eric Rollins informed me that he provides consulting services and believed he could help in the sale of my practice.

After Eric carefully analyzed the practice data and then instituted his plan of action, he produced many interested prospects, one of which was the eventual buyer. Time span? – two to three months. I was able to retire exactly in my hoped for schedule.”

~ Ronald J. Anderson, OD

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What clients are saying

“To be honest I was a bit skeptical when Eric Rollins approached me about purchasing the practice. However, his knowledge of the practice financials and the community that supports it led me to change my mind.

Moreover, his help in negotiating a fair purchase price was invaluable. I feel very comfortable that with Eric’s help both the buyer and I were satisfied in the final figure. The fact that he and his wife stayed on to ease the transition was a great bonus! Thank you!”

~ Mark Ventocilla, OD, FAAO, ABO Diplomat

What clients are saying

“I have known Eric Rollins for approximately ten years. I have been acquainted with him in the eye care business serving various roles such as business owner, optical lab representative, and most recently practice consultant. In each position he has brought the same dedication, honesty and problem solving skill set to the table. He has, in my personal practice situation, helped mediate some difficult owner/ seller negotiations in order to get the deal done.

I would highly recommend Mr. Rollins to be part of your team in any future buy/ sell practice scenarios you may be considering.”

~ Dr. Jeff Scieszka, Advanced Family Eye Care, PC

What clients are saying

“I have had the pleasure of knowing Eric Rollins for more than 30 years. In that time, he began his experience as an optician, developing his understanding of the business and the relationships between optical goods, patients and the doctors that relied on him. He continued developing his understanding by managing an optical, then gained additional expertise by representing several optical labs. He continued gaining knowledge in the workings of the financial aspects of the optical business and further developed an appreciation of and for the value of optometric practices. When it can time to retire, there was no one I wanted more to represent me than Eric. During the negotiations, during a heated exchange, it was Eric that brought the negotiations back to the table and ultimately to an agreeable resolution to both parties.

I can only say I have the greatest respect for Eric’s expertise and would recommend him to anyone that is looking to sell their practice and want a competent and knowledgeable ally to represent them to gain fair market value.”

~ Emmett D. Cosgrove, O.D.